Fashionista: Why People Reacted So Strongly to YSL’s Branding Change and Why It May Not Matter

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Why People Reacted So Strongly to YSL's Branding Change and Why It May Not Matter Sep 30th 2012, 21:00 As we approach Hedi Slimane’s debut show for YSL, we spoke to some branding experts to try to better understand why everyone reacted so strongly to his branding changes. Were we right to be upset, or was the reaction disproportionate to an action that really wasn't such a bad idea? Continue reading » Follow Fashionista on Twitter or become a fan on Facebook.

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