
Last night, before Hurricane Sandy hit and devestated the North East and Mid-Atlantic regions, American Apparel sent out an email blast to promote a special sale available to customers in states on Sandy’s path (Connecticut, Delaware, Massachusetts, North Carolina, New Jersey, New York, Pennsylvania, Virginia and Maryland). “20% off everything for the next 36 hours” the sale touted, “in case you’re bored during the storm.”
Almost immediately, there was a small backlash on Twitter. We reached out to American Apparel for a response. Here’s what the retailer had to say:
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