Fashionista: Has Gap Made a Comeback?

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Has Gap Made a Comeback? Dec 3rd 2012, 18:03 Gap, a brand that was once able to cash in on a perfect balance of cool, accessible and chic, has spent the past few years trying to reclaim their ’90s success. And after a few screw ups, it sounds like they might finally be getting close–thanks to some refocusing, clearer advertising and the effects of fast fashion fatigue. According to a cover story in AdAge heralding the retailer’s “brand resurgence,” sales and stock are increasing and Gap’s decline has reversed. Some stats: Continue reading » Follow Fashionista on Twitter or become a fan on Facebook.

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