Wednesday, January 30, 2013

Fashionista: Physicians Formula Introduces Stackable Nail Polish

Fashionista
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Physicians Formula Introduces Stackable Nail Polish
Jan 30th 2013, 21:45

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We thought we’d seen every single possible way a nail polish could be marketed, but Physicians Formula just went and surprised us.

The drugstore brand known for its hypoallergenic formulas and whimsical packaging has just entered the nail polish arena. They may be a little late to the booming nail polish market, but the brand has obviously been watching its competitors closely because they hit it out of the park with this collection. Here’s why:

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