
We always wonder who–if anyone–buys couture. Obviously, the industry is still alive and well, so someone does. But often, the handmade looks seem too over-the-top for even the most extravagant events. Not to mention couture’s exorbitant price tag.
Cathy Horyn was curious, too, so she went to Dior and Chanel to investigate this “fairly secretive” part of the industry. Most notably, she found that Raf Simons’ fall 2012 Dior couture collection (his first) was quite lucrative.
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