Friday, January 25, 2013

Fashionista: Why Baby Perfumes Are a Thing: A Fragrance Expert Explains

Fashionista
Fashionista.com is an online explosion of personalities, companies, events and trends that shape the fashion universe. We chronicle the fashion trail from the runway to the first Canal Street knockoffs, while dishing the latest in supermodel gossip and finding the hottest new designers.
Why Baby Perfumes Are a Thing: A Fragrance Expert Explains
Jan 25th 2013, 18:15

baby

When we found out about Dolce & Gabbana’s new perfume for babies we, like the rest of the internet, had a few questions.

How indeed can anyone possibly make a baby smell better than, well, baby? It’s a heavenly aroma that will make your ovaries start churning out hormones the second you encounter it. And also–are perfumes for babies something that actually exists? Is there really a market for them? And most importantly: Are they safe?

We had a chat with Frederick Bouchardy, the founder & president of Joya perfumes and the co-founder of the Elements Showcase, who cleared things up for us.

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