Fashionista: Are Brands Overusing the Word Heritage?

Fashionista Fashionista.com is an online explosion of personalities, companies, events and trends that shape the fashion universe. We chronicle the fashion trail from the runway to the first Canal Street knockoffs, while dishing the latest in supermodel gossip and finding the hottest new designers.

Are Brands Overusing the Word Heritage? Jan 11th 2013, 22:30 Leah’s at the Pitti Uomo tradeshow in Florence this week, and undoubtedly she’s come across several “heritage” brands at the hundreds of booths shilling their earnestly designed shoes, jackets and jeans to the world’s top menswear buyers and editors. The term “heritage” is commonplace in menswear—and beyond—thanks to the fashionable revival of traditional English brands (Barbour, Belstaff) and Made-in-America labels (Alden, Carhartt). But with the introduction of Portland, Oregon-based Pendleton Woolen Mills’ new “heritage collection” last week, we wondered: has the use of the word “heritage” reached a saturation point? Continue reading » Follow Fashionista on Twitter or become a fan on Facebook.

You are receiving this email because you subscribed to this feed at blogtrottr.com. If you no longer wish to receive these emails, you can unsubscribe from this feed, or manage all your subscriptions