Fashionista: Kenzo Takes Us to the Market for Its Menswear Show at Pitti Uomo

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Kenzo Takes Us to the Market for Its Menswear Show at Pitti Uomo Jan 11th 2013, 20:30 FLORENCE–Food might be just as important as fashion for Carol Lim and Humberto Leon. The hit-makers behind Opening Ceremony and, since fall 2012, Parisian house Kenzo, always find a way to incorporate food into their presentations. (For their very first Kenzo womenswear show they flew Magnolia bakers from New York to Paris to make sure every guest had a cupcake on his/her seat.) So when Pitti Uomo came calling to ask Kenzo to be the featured menswear designer at the prestigious trade show, Lim and Leon went with their guts. Pitti guest designers are essentially given the keys to Florence when it comes to picking a venue to show their collections. Lim and Leon could have had their pick of any of Florence’s beautiful centuries-old palazzos to show off their fall 2013 menswear collection for Kenzo but instead, they picked the drafty abandoned metal upper floor of the Mercado Centrale, Florence’s main market. (Guests were given Kenzo logo blankets and handwarmers.) Continue reading » Follow Fashionista on Twitter or become a fan on Facebook.

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